Banking portals are ubiquitous. They have now become part of the cost of doing business in the retail banking sector, and because of their prevalence, customer experience standards are high. To stay competitive, banks must meet their customers where they are – and they are increasingly expecting banking services that are available in-person to be available online and at their own convenience.
Washington Federal Bank known as WaFd Bank, is a retail and commercial bank based out of the US, operating more than 200 branches from the state of Washington to Texas. Using Mendix, WaFd rebuilt their online banking portal from scratch, giving them full control over their customers’ digital experience.