The mobile devices we all rely on started as simple data-retrieving tools and quickly evolved into data-gathering goldmines for the enterprise. But as the latest and greatest technology seeps its way to warehouses, shop floors, and corporate offices, both the possibilities for businesses and the expectations of consumers grow to unprecedented heights.
Mobile experiences cover everything from B2C apps for ordering groceries to offline-capable portals for field service technicians. Offering a mobile experience is not a nice-to-have, value-added service anymore. It’s an essential prerequisite for organizations looking to differentiate and evolve for the better.
High competition and modern-day disruptions have led many industries to explore mobile, but exploration has been slow. Those that have progressed their mobile customer experience strategies are seeing benefits. An IDC survey reports that organizations that invested in digital transformation technologies — like mobile apps — in 2020 have seen a 20% increase in employee productivity, and 85% agree that enhancing the employee experience leads to better customer experiences.